Performance Marketing · Google Ads · Meta Ads · LinkedIn Ads · Programmatic

Turn Ad Spend Into
Measurable Revenue.

We run data-driven paid advertising across every major platform — engineered for B2B pipeline and B2C conversions. No guesswork, no vanity metrics. Every decision is backed by numbers, and every rupee is treated with the precision your investment deserves.

Get a Free Audit → See Case Studies
4.8×
Average ROAS
38%
Avg CPL Reduction
₹40Cr+
Ad Spend Managed
60+
Brands Scaled
Performance marketing analytics dashboard
📈
4.8×
Average ROAS delivered
Trusted by
FinStack
UrbanKart
LogiTech India
HealthFirst
BuildNow
Acme SaaS
Marketing team reviewing paid advertising campaign results
Why Get Beyond Leads

We Think Like Revenue Partners, Not Ad Managers

Most agencies optimise for click-through rates and impressions. We optimise for what actually matters — qualified pipeline, cost per acquisition, and return on every rupee you invest. Our approach begins with understanding your business model, your ICP, and your revenue targets. Only then do we build campaigns.

We work with both B2B companies looking to fill their sales pipeline and B2C brands looking to drive e-commerce revenue. The platforms differ, but the philosophy is always the same: data in, results out. No vanity metrics, no fluff. Just business outcomes.

2.1×
MQL Volume Lift
44%
Avg CPL Reduction
Platform Deep Dives

Every Platform, Managed With Full Depth

We don't spread ourselves thin. We go deep on each platform — understanding its algorithm, its audience mechanics, and how to extract the maximum revenue from every campaign we run.

🔵 Google Ads

Google Ads — Capturing Intent at the Moment That Matters

Google Search is where your prospects go when they already know they have a problem and are actively looking for a solution. We build campaigns that capture this intent with precision — matching the right keyword to the right ad to the right landing page, so every click has a real shot at converting.

We structure your Google Ads account with surgical care. Search campaigns are built around tightly themed ad groups, with match types chosen deliberately to balance reach and relevance. Smart Bidding strategies like Target CPA and Target ROAS are layered in once we have enough conversion data, and we continuously test bid adjustments, audience overlays, and ad schedules to squeeze every drop of performance from your budget.

Beyond search, we run Performance Max campaigns that combine your creative assets and audience signals to find conversion opportunities across all of Google's inventory — Search, Display, YouTube, Gmail, and Maps — from a single campaign structure. For e-commerce clients, Shopping Ads and Merchant Centre optimisation are central to what we do, ensuring your products show up exactly when buyers are ready to purchase.

Google Ads campaign management on laptop showing keyword data
4.2×
Avg Google Ads ROAS
🔷 Meta Ads

Meta Ads — Building Pipeline from Facebook & Instagram

Meta's advertising platform gives you access to 2.9 billion people with targeting capabilities that go far beyond demographics. We use Meta to build awareness at the top of your funnel, warm up audiences in the middle, and drive conversions at the bottom — with distinct creative and messaging for every stage of the journey.

For B2C clients, we run Advantage+ Shopping Campaigns that use Meta's machine learning to dynamically match your product catalogue with the right buyers, combined with retargeting sequences that re-engage visitors who have shown purchase intent. For B2B, Lead Ads with pre-filled forms dramatically reduce friction and deliver qualified leads directly into your CRM without requiring a landing page visit.

Creative is where we spend a disproportionate amount of our attention on Meta, because the algorithm rewards creative that genuinely stops the scroll. We test static images, carousels, video, and Reels consistently — not just at launch, but every month — rotating in fresh concepts as winning formats begin to fatigue. We also install and maintain the Meta Pixel and Conversions API (CAPI) to ensure server-side tracking that survives iOS privacy changes and gives you the most accurate attribution possible.

Social media advertising on mobile phones showing Instagram and Facebook ads
5.2×
Meta campaign ROAS
🔹 LinkedIn Ads

LinkedIn Ads — The B2B Pipeline Engine

LinkedIn is the only advertising platform in the world where you can target someone by their exact job title, company size, industry, seniority, and years of experience simultaneously. For B2B companies selling to specific buyer personas inside specific types of companies, this level of targeting precision is unmatched — and we know exactly how to exploit it to fill your sales pipeline.

We build LinkedIn campaigns that start with brand awareness through Sponsored Content — video and document ads that position you as a thought leader in your prospect's feed — and work down to direct conversion through Lead Gen Forms, which allow prospects to submit their information without ever leaving LinkedIn. Message Ads and Conversation Ads let us reach decision-makers directly in their inbox with personalised, sequential messaging that mirrors a real sales outreach sequence.

For clients with ABM programmes, we upload target account lists and ensure your ads are seen by the exact people your sales team is trying to engage. We sync LinkedIn Matched Audiences with your CRM to create remarketing audiences from your existing pipeline and customer base, and we track everything through the LinkedIn Insight Tag to attribute revenue back to specific campaigns and audiences with full pipeline visibility.

B2B LinkedIn advertising strategy meeting with team reviewing pipeline data
2.1×
B2B MQL volume increase
🌐 Programmatic & More

Bing, Programmatic & YouTube — Full Coverage Across Every Channel

While Google, Meta, and LinkedIn are the core engines of most of our clients' paid media strategies, the full picture requires coverage across the entire digital advertising landscape. Bing and Microsoft Ads reach a distinct, often older and higher-income audience that your competitors frequently ignore — we import and optimise your Google campaigns here as a standard starting point and then build Bing-native strategies on top.

Programmatic Display through platforms like DV360 and The Trade Desk allows us to serve visual ads across thousands of premium publishers with advanced audience targeting and frequency capping — ideal for brand awareness campaigns, account-based marketing coverage, and keeping your brand visible to prospects who are deep in a long B2B research cycle. YouTube advertising sits alongside programmatic in our awareness stack, with TrueView skippable ads, Bumpers, and Discovery ads tailored to different funnel stages.

For niche B2B audiences in tech, developer, and startup segments, we also run campaigns on Reddit and Quora, where community-based targeting lets us reach highly specific professional audiences at a fraction of the CPM you'd pay on LinkedIn. Every channel we activate is tracked back to your core KPIs through the same attribution infrastructure, so you always have a clear picture of which platforms are actually moving the needle.

Programmatic advertising technology stack and analytics dashboard
38%
Avg CPL reduction
Data analytics and marketing attribution dashboard
Data Infrastructure

Everything We Do Is Data-Driven

We build robust measurement frameworks before a single rupee is spent. Conversion tracking, multi-touch attribution, live dashboards — so you always know exactly which campaigns, audiences, and creatives are generating real revenue for your business.

Talk to Our Team →
Our Technology Stack
The measurement and optimisation tools we use on every campaign
Analytics & Attribution
Google Analytics 4Google Tag ManagerLooker StudioNorthbeamTriple WhaleSegment
CRM & Tracking
Meta Pixel + CAPILinkedIn Insight TagHubSpot CRMSalesforceHotjarMicrosoft Clarity
Research & Intelligence
SEMrushSpyFuSimilarWebGoogle Ads Auction InsightsSupermetrics
Our Process

From Brief to Revenue in 5 Steps

01

Discovery & Audit

Deep account audit, ICP mapping, competitor intelligence, and revenue target alignment

02

Strategy & Architecture

Campaign structure, bidding strategy, audience segmentation, and creative blueprint

03

Tracking & Launch

GA4, GTM, pixel, and CRM setup — campaigns launch with full attribution in place

04

Test & Optimise

Weekly A/B tests on audiences, creatives, bids, and landing pages — every week

05

Scale & Report

Budget scaling tied to ROAS thresholds, with monthly strategy reviews and live dashboards

Proven Results
Numbers That Speak For Themselves
4.8×
Average ROAS delivered across all accounts
38%
Average CPL reduction within 90 days
2.1×
B2B MQL volume increase
₹40Cr
Total ad spend managed
"
Get Beyond Leads restructured our entire Google Ads account in week one. By month three, we had cut our CPL by 44% while doubling qualified SQL volume. They genuinely think like revenue partners — every conversation is about pipeline, not impressions.
RM
Rajan Mehta
VP Marketing, FinStack Technologies
44%
CPL reduction in 90 days
📉
2×
SQL volume from Google Ads
📈
5.2×
ROAS on Meta campaigns
🚀
FAQ

Common Questions

What is the minimum ad spend to work with GBL? +
We work with clients spending a minimum of ₹1.5 lakhs per month on ad spend. This threshold ensures there is enough data volume to run statistically meaningful experiments, and enough budget to test multiple audience segments and creative combinations simultaneously. Below this level, the algorithms don't have enough signal to optimise effectively.
Do you work with both B2B and B2C clients? +
Yes — and we have dedicated specialists for each. For B2B, our focus is on lead generation through Google Search and LinkedIn Ads, with campaigns measured on CPL, MQL quality, and SQL conversion rate. For B2C, we focus on Meta Ads and Google Shopping, measured on ROAS, cost per purchase, and customer acquisition cost. The strategy, creative approach, and reporting structure are entirely different between the two models.
How soon can we expect to see results? +
You will see early data and initial optimisations within the first 2–4 weeks of campaign launch. Meaningful improvements in ROAS and CPL typically emerge after 6–8 weeks as the algorithms accumulate conversion data and we complete our first full round of creative and audience testing. The accounts we manage get progressively better every month as we compound our learnings.
What does your reporting look like? +
Every client receives a live Looker Studio dashboard with real-time data on spend, conversions, ROAS, and CPL by platform and campaign. We send a written weekly summary every Monday and hold a monthly strategy call to review the previous 30 days, discuss what the data is telling us, and align on the plan for the coming month.
Do you manage creative as well as media buying? +
We provide creative direction, ad copy, and creative strategy as part of our service. For Meta and Display campaigns, we work with your existing creative assets or brief new ones, and we manage a structured monthly testing calendar. We give you clear guidance on what to produce based on what the data is telling us — so your creative team knows exactly what to prioritise.

Ready to Scale Your Ad Performance?

Get a free 30-minute audit of your existing ad accounts — we'll show you exactly where your budget is leaking and how to fix it.

Book Your Free Audit →